At the Technology Impact Summit, something truly phygital unfolded on stage — an experience where physical art, digital technology, and human creativity converged in real time.
At the center of the session was a live artwork, created on stage by artist Stebo, taking shape at remarkable speed. More than a performance, it became a living demonstration of how AI, authenticity, and blockchain are reshaping the way we create, value, and experience physical objects.
Why Authenticity Matters More Than Ever
As generative AI continues to accelerate, the question of originality has never been more pressing.
Is this real? Who made it? Can it be trusted?
These questions are no longer theoretical — they are defining challenges for artists, collectors, and brands navigating an increasingly digital creative landscape.
As the artwork evolved, key themes emerged that are shaping the future of creativity:
- 🎨 The growing pressure AI places on artists and original creators
- 🔍 Why human-made authenticity is gaining value
- 🔐 How blockchain-secured digital twins preserve provenance and trust
- 📲 How NFC technology connects physical works with digital experiences
Together, the live creation and the surrounding discussion made one thing clear: technology doesn’t replace creativity — it reshapes how authenticity is established and experienced.
A Live Tokenization Moment
A defining moment of the session came when the artwork was tokenized live on the blockchain, permanently linking its physical form with a secure digital record. The process preserved its origin, ownership, and story in real time, offering a concrete example of how physical and digital value can coexist.
The Phygital Future
In an age where AI-generated content is becoming ubiquitous, authenticity is emerging as a differentiator rather than a given. Verifiable origin, human authorship, and transparent ownership are becoming central to how creative works are trusted and valued.
Experiences like this highlight how physical objects and digital infrastructure can merge to create deeper meaning, lasting provenance, and new forms of engagement.
The phygital era is just beginning.